Analysis of Consumer Behavior in Online Shopping During in the Pandemic Covid-19 Period in Bengkalis Sub-District

Suriyani Suriyani, Teguh Widodo

Abstract


This study aims to determine the factors that influence consumer behavior in online shopping, determine the dominant factors and determine the lowest factor consumer behavior in shopping online during the covid-19 period in Bengkalis district. Method of collecting data is through a survey through a questionnaire instrument. Research questionnaires were presented to respondents through distributing online questionnaires on uploaded internet links, number of samples obtained was 100 respondents in total. The sampling technique used was a non-probability sampling technique, a type of snowball sampling. The results show that personal is the dominant factor while culture is the lowest factor influencing consumer behavior, where both of these factors are included in the high category. respondents who filled out the questionnaire to be able to help pass it on to other potential respondents. It is hoped that in the future this research can continue to be developed in accordance with the times.

Keywords


consumer behavior

Full Text:

PDF

References


Harahap, Dedy Ansari, dan Amanah, Dita. 2018, Prilaku Belanja Online Di Indonesi; Studi Kasus, Jurnal Riset Manajemen Sains Indonesia (JRMSI), Vol 9, No 2.

Irarantika .A. 2019, Perilaku Konsumen Online Shop di Kalangan Mahasiswa Fakultas Ekonomi UNM.

Kompas. Com, Dian Erika Nugraheny. 2020,GugusTugasKeluarkanEdaran, Tegaskan Status Darurat Bencana Masi hBerlaku https://www.google.com/amp/s/amp.kompas.com/nasional/read/2020/05/27/14222031/gugus-tugas-keluarkan-edaran-tegaskan-status-darurat-bencana-masih-berlaku 03 Augustus 2020

Nofri, Okta, dan Hafifah, Andi. 2018, Analisis Prilaku Konsumn Dalam Melakukan Online Shopping Dikota Makasar, Jurnal Manajemen, Ide, Inspirsi (MINDS),Vol 5 No 1.

Rahaju ML Endang Edi, Indayati dan Mintarti Indartini. 2020, Analisis Terhadap Prilaku Konsumen Dalam Berbelanja Secara Online Di Kotamadya Madiun, jurnal Ekomaks Volume 3 nomor 2.

Sangadji, Sopiah. 2014, Prilaku Konsumen: Pendekatan Praktis, Yogyakarta: Andi Publisher.

Setiadi, Nugroho J. 2008, Prilaku Konsumen. Konsep Dan Implikasi Untuk Strategi Dan Penelitian Pemasaran, Jakarta.

Sugiyono. 2010, Metode Penelitian Kuantitatif, Kualitatif , Alfabeta, Bandung.

Sugiyono. 2013, Metode Penelitian Administrasi dilengkapi dengan Metode R&D, Alfabeta, Bandung.

Sugiyono. 2014, Metode Penelitian Kuantitatif, Kualitatif dan R&D, Alfabeta, Bandung.

Sugiyono. 2018, Metode Penelitian Kuantitatif, Kualitatif dan R&D, Alfabeta, Bandung.

Sujarweni. W. 2014, Metodologi Penelitian, Edisi I, Pustaka Baru press, Yogyakarta.

Vidya, M dan P. Selvamani. 2019, Consumer Behaviour Toward Online Shopping-An Analysis Wth Product Dimension, International Journal Of Innovative Technology And Exploring Enginering (LITER), Volume 8, Issue 128.

Yuliana. 2020, Corona Virus Diasases (Covid-19); Sebuah Tinjaun LIteratur, Jurnal Wellness And Healthy Magazine, Volume 2, Nomor 1.




DOI: https://doi.org/10.35314/inovbizmik.v1i1.1878

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Suriyani Suriyani, Teguh Widodo, Teguh Widodo

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.


This Journal has been listed and indexed in :

JournalStories Main logo

Copyright of Inovbiz: Jurnal Inovasi Bisnis Manajemen Investasi dan Kewirausahaan (e-ISSN : 2776-8139)

Creative Commons License
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen Investasi dan Kewirausahaan is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Editorial Office :
Pusat Penelitian dan Pengabdian kepada Masyarakat
 Politeknik Negeri Bengkalis 
Jl. Bathin alam, Sungai Alam Bengkalis-Riau 28711 
E-mail: [email protected]
www.polbeng.ac.id

View My Statistics