The Effect of Convenience Benefits, Consumer Knowledge, And Promotion on Interest in Using E-Money (Studies in the City of Bengkalis)

Deby Rahmadona, Yunelly Asra

Abstract


This research aims to analyze the benefits, consumer knowledge, and promotion of interest using e-money in Bengkali city. Type of research is quantitative associative research which aims to see: The effect of benefits on the interest using e-money, the effect of consumer knowledge on use of e-money, the effect of promotion on interest using e-money, the influence of dominant influence from the effect of appropriate benefits, consumer knowledge, and promotion on interest using e-money. The population this study of Bengkalis city. Sampling selected based on population elements whose data easily obtained by researchers. Data analysis used was multiple regression analysis and hypothesis testing the T test and F test. The researcher suggests the providers and their supporting factors for e-money; increase the number of merchants to serve e-money users, increase number of advertisements to increase the e-money users, cooperate with SMEs order to become new trend of transaction tools.

Keywords


E-money; Convenience Benefits; Consumer Knowledge; Promotion; Purchase Interest

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References


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DOI: https://doi.org/10.35314/inovbizmik.v1i1.1875

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